A Summary Of The Principal Digital Media Findings For 2020

Here's A Brief Summary Of The Most Important Digital Media Findings For 2020


The coronavirus outbreak has dramatically increased the news consumption of major media outlets in all countries in which we conducted surveys prior to and after the outbreak. The percentage of people who rely on television news as their main source of news has risen significantly, with more people identifying it as their primary source of information. The temporary relief is welcome following a lengthy period of decline. Lockdowns have made it more difficult to distribute newspapers printed on paper. This has increased the shift towards a digital future. However, the majority of countries have seen a dramatic rise in the use of social media as well as the internet. WhatsApp has seen the greatest growth with an increase of about ten percentage points in certain countries. In addition, more than half (51 percent) of the people surveyed used some form of an open or closed online group to communicate, share information, and participate in local support communities.

In all countries, trust in the coverage of media on COVID-19 was fairly high in April 2020. This is similar to the levels of national governments but is much higher than the individual politicians. Trust in the media was nearly twice the level of trust for social media or video platforms, as well as messaging services when it came to information about COVID-19. The global misinformation concern remains high according to our data from January. Over half of our global sample expressed concern about the accuracy or truthfulness of the internet's news content prior to the outbreak of coronavirus. Although domestic politicians are the primary source of misinformation most often however, in certain nations (including the United States), people who identify as right-wing tend to blame the media more. Facebook is the main channel for spreading false info all over the world. But, WhatsApp is seen as being more responsible in areas of the Global South such as Brazil as well as Malaysia.

In our survey conducted in January across all countries, less than four in ten (38%) said they trust most news most often - down four percentage points over the year. Just 46 percent of the respondents reported that they trust the news that they use. Public broadcasters are having their support eroded by political partisans on both the right- and left-leaning political sides, due to increasing uncertainty and political polarisation. Our survey indicates that 60 percent of people prefer news that doesn't have any particular view, and only 28% of them prefer news that reinforces or supports their views. Although partisanship preferences have been increasing in the United States since 2013, but this survey still shows that the majority of Americans prefer news that is at the very least neutral.

A majority of people (52%) would prefer media would be more prominent in reporting false claims made to them by politicians, rather than not making them the focus of their coverage (29 percent). The public is less comfortable with political ads on search platforms or on social media than with those shown on TV. In reality, the majority of people (58%) would rather have platforms to block ads that might contain false claims. There have been significant increases in payment for online news in a number of countries such as the United States 20% (+4) and Norway 42% (+8), with small increases in a number of other markets. Important to note is that most countries aren't paying for online news however certain publishers have been able to report an "coronavirus increase".

For subscribers, the most important thing is the quality and uniqueness of the information. Subscribers believe that they are receiving better information. However, many people are satisfied with the information that they get for free. We also see a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim they could not be persuaded to pay. Higher levels of payment are found in countries like the USA and Norway, where there is an increase in the number of subscribers. A third to half of subscriptions are given to national brands in countries such as the USA as well as Norway. This means that there are still winners and winners and losers. In both countries, a large minority of subscribers have added more than one subscription to their current one. For radio din judetul Alba A Romanian commercial radio station. They offer an agenda that is focused on 60 percent news from all regions and 40% music. The most popular elements that appeal to viewers are news programming that come from the county as well as special shows, as well as talk programs. They love news, contests, and interviews but also enjoy debates, cultural shows and music.

Local newspapers and their websites are still the most reliable source of information on the specific region or town across the world. They reach the majority of people (44%) weekly. We found however that Facebook and the other social media platforms are currently being used by about a third (31%) of people who use local news and information. This is putting more pressure on businesses and their business models. News access continues to increase in distribution. A little more than 25% prefer beginning their news experience by using an app or web site across all nations. Generation Z (those between 18-24) prefer social media over websites and apps. They have a less strong connection to apps and websites and are twice as likely to access news through these platforms. The use of news on Instagram has nearly twice as high across all age groups since 2018 and is expected to outdo Twitter within the next few years.

To counter the trend to multi-platform publishing, publishers are seeking for direct connections with users via mobile or email alerts. In the United States one in five (21%) receives a news alert each week, and for more than 50% of them, it's their primary way of getting news. Northern European countries have had a longer time to adopt news channels via email. Only 10% of Finnish users use Finnish news via email. Although podcast usage has increased substantially in the last year, the coronavirus lockdowns might have temporarily reversed this trend. In all countries the majority of respondents (50%) claim that podcasts give greater depth and comprehension than other types of media. In addition, Spotify has become the most popular destination for podcasts in many markets, outdoing Apple's Podcast app.

While almost seven in 10 (69 percent) agree that climate change is the greatest threat to our lives however, a large majority of Americans, Sweden, Australia and Australia do not agree. This group is more right-leaning and, in most cases, older. These groups are more youthful and get most of their climate change news via social media and through the following of activists such as Greta Thunberg. The use of voice-activated speakers like the Amazon Echo or Google Home continues to rise. The UK has seen an increase in usage of smart speakers for all purposes, with 14% to 19%, 7% to 13% in Germany, and 9%-12 percent in South Korea. However, we observe that usage for news remains at a low level across all markets.

Leave a Reply

Your email address will not be published. Required fields are marked *